When Lust Pro™ was mapped out, I decided early on not to rest on the laurels of the existing typeface and chose to revisit each character to improve upon it in context with the other intended weights being drawn. The end result is a further refined, more expressive, more voluminous set of characters, and a new typeface I’m proud to release.
–NS
These typefaces are still available and will not go away. New sites that incorporate the wonderful photography from Daniela Nomura are being developed. Until then, you can still purchase these typefaces at:
MyFonts
Fairgoods
Fontshop
Font Bros
There’s also one more surprise that should come out before the end of the year, so stay tuned.
Typefaces and Layouts
©Copyright
Positype and Swash & Kern
Photography
©Copyright
Daniela Nomura
All Rights Reserved.
Daniela Nomura
Photographer
Lily Feinberg
Videographer
Rose Marcus
Derek Johnson
Models
Narissa Tadros
Contributing Writer
Special Thanks to Caroline Absher
Shot in Yonkers, NY
Have questions, wanna talk? Email me:
neil [at] positype.com